Off the beaten path.....

The view of our shoppe from the corner of 10th & Orange

When we first purchased The Attic last fall, we were all three a bit apprehensive about opening a business in troubled economic times, but another concern was the location, which is off the beaten path. After all, location is key, right? Although the island locals would easily find us, the tourists were a whole other story...and in a tourist town, they are a huge part of our business. We are located on a side street which is not even 1/2 a block off the main avenue, but let's face it...some people are just not that adventurous! We have a folding sign which we keep at the corner, a garden trellis at the entrance which we light up at dusk, an OPEN sign with an arrow point towards our door, a bright teal and white striped awning, and have held 4 in store events since opening last October. And with all of this, we are actually doing well. We've often pondered what our business would be like if we were on the main avenue. We have friends who have well established businesses there, and there are many days that our sales surpass theirs, so I guess we're doing something right!


Notice the "Man Bench" outside the store? That's where we send all of the men who come in with their wives or girlfriends. :) j/k

The Attic
1112 Tenth St.
Coronado , Ca